2023-Sponsors

• 104.9 is Magic 105 WLXR offering the Best Variety from the 80’s, 90’s and today
• Eagle 102.7 KQEG  features the “Greatest Hits from the 60’s and 70’s. The Eagle is also the flagship station for La Crosse Logger’s baseball and Wisconsin Badger’s football and basketball.
• Classic Rock that Really Rocks! The premiere classic rock station on Wisconsin’s West Coast offers up the best rock’n tunes from the 70’s, 80’s and 90’s.
• The Coulee Region’s Country Station. CC 106 is also your official Country Jam USA station and your home for NASCAR racing.
• Today’s Talk 1490 WLFN features the Coulee Region’s newest talk radio

WXOW has been serving the La Crosse, Wisconsin area as a member of the ABC Television Network since signing on the air March 1, 1970.

WXOW-TV is highly recognized throughout the southern half of the La Crosse/Eau Claire market as the leader in local news programming and community service.

WXOW reinforces its local presence and community involvement with the positioning statement of "Your Hometown Team".

In September of 2002, WXOW became the first La Crosse area television station to broadcast in digital. WXOW-DT provides outstanding digital and high definition television programming through the broadcast day.